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unspecified.play!
The Unspecified manifesto

AI keeps leaping forward.
Creating should feel
like child’s play.

We’re building the studio we wished we could find. Here’s why.

A story about creators
ClaudeGPTNano BananaSeedanceGemini
01 / The starting point

At heart,
we’re like you.

A small team that creates, every day. We talk to Claude, explore ideas with GPT, imagine with Nano Banana and bring things to life with Seedance. We love what these models make possible. We use them to work, to explore, sometimes just to see what happens.

But between wanting to create and actually creating, something always got in the way.

Another subscription.Another menu.Another limit.What about my idea?

We tried the tools that promise to bring everything together. Too often, we found subscriptions piling up, confusing options, big marketing promises and less room to create.

We wanted to spend time on our ideas. We were spending it figuring out the tools.

So we decided to build it.

All that possibility.
Finally within reach.

Unspecified is our answer: one place to think, write, imagine and set things in motion. A studio that lets you follow your curiosity.

Our direction, plainly put

What we want to change.

01

The best models. As soon as possible.

Our goal: day one. Follow releases, test capabilities and integrate models as soon as their APIs and our access open up. Give you choice without making you rebuild your studio every time something new arrives.

02

A fair price. Creativity first.

We aim for the best possible price for the models you use. Understandable costs, clear options and value in what you create. Our ambition: to make trying one more idea an easy decision.

03

Simple from the first minute.

Know how to add an image? You know how to add a video reference. Familiar gestures, familiar landmarks, the right settings in the right place. Compatible formats are prepared automatically when conversion is possible. The software does its share of the work.

04

More room for your imagination.

Choose your model. Let a team of AIs think together. Move from words to images to motion. Revisit, compare, refine. We want to remove needless friction so the complexity of the tools no longer makes your decisions for you.

02 / The next chapter is yours too

We don’t want to
teach you another tool.
We want to see you create.

That feeling we love in the best creative software: open it, understand it, make something. Like the first time Figma made us want to move a frame and build what came next. That same ease is what we want for creating with AI.

The image, video and text studios are open. Make, edit, cut and try again whenever a new idea arrives. Audio and music are coming soon; your feedback helps shape what comes next. Every detail matters, especially what slows you down.

The Unspecified teamImagined and developed in France, by NEW GAME.

The tools change.
The idea is still yours.

Make room for my ideaI’m looking for inspiration