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unspecified.play!
The spirit of the studio

Ideas love
a little room to play.

Unspecified brings images, video and text into one AI creative studio. Make, edit, cut and keep your experiments in one place, without losing your train of thought.

Red rock formations beneath a wide blue desert sky
A little elsewhere.
An amber bottle on a pedestal in sunlight
What if we tried?
Read our manifestoYou don’t need the whole plan.

A little curiosity.
So many directions.

A visual for your brand. A mood for a story. An image in your head that you haven’t found a way to show. We’re building a studio where those ideas can find their place, without asking you to know exactly what they’ll become.

The idea comes first.

A clear intention, a rough draft, a curious hunch. The starting point is yours. The studio helps you give it a first shape.

Room to experiment.

Change a detail, try a different mood, start again. Creating also means making versions that won’t be the final one.

Your eye matters.

AI makes suggestions. You choose, check and decide what deserves to leave the studio. The purpose of your project stays in your hands.

The studio is open.
Make it yours.

Open your image, video and text workspace for free. Your account starts with 0 credits; choose a plan or a one-time credit pack when you’re ready to generate. Audio and music: coming soon.

Explore plans
ImageAvailable
VideoAvailable
TextAvailable
Audio & musicComing soon
Behind the name

A project by NEW GAME.

Unspecified is published and operated by NEW GAME, a French company chaired by OPEN WORLD. Company details and the service’s terms are available in our legal centre.